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Adhesive backing. A cornerstone of Midland 's strategy has always been the great attention paid to product quality, thanks to continuous investments in research and development. The R&D division, an enthusiastic and experienced team of professionals, researchers, engineers, consultants and firmware and hardware designers, develops, designs and tests the lines. Another flagship and pride of the company's approach is the after-sales service, with a personalized and attentive service to manage the specific needs of the customers, efficiently and on time.