Discounted Sneakers
The Sneakers in the sales bring together men's, women's, and children's trainers from brands with a story: Spanish canvas Victoria, Tamaris with studied comfort, platform Buffalo, Steve Madden, DC Shoes from skate culture, Gola born for football, Geox with breathable soles, and Asics inspired by running.
It's the perfect time to treat yourself to those trainers you've had your eye on for weeks, at a softer price.
Victoria and Gola: sneakers with a century-long history
Two brands in the selection are over a century old. Victoria was founded in 1915 in Rioja, Spain, and carries the name of its founder Gregorio Jiménez's first love, who replaced the esparto in the soles with rubber. Its iconic model, the Inglesa in canvas, emerged in the 1950s following the adoption of vulcanisation, and a range bears the name of the year it was founded. Gola, established in Leicester in 1905, initially made leather football boots; its name is actually an anagram of goal. The Daytona, featuring a thick sole and nylon and suede upper, offers a modern take, down to children's sizes.
By audience
The discounted sneakers are organised by audience:
- Men, from Asics Gel to Nike.
- Women, from Victoria to Tamaris and Skechers.
- Boys, for back to school and sports.
- Girls, canvas and leather sneakers.
Platform, skate, or breathable sole: three families of sneakers
Platform sneakers have their pioneer: Buffalo, founded in Germany in 1979, launched its first Classic platform in 1995 and saw it triumph on the feet of the Spice Girls; the Cerbo and Chai models extend this silhouette. Steve Madden, a New York brand created in 1990, also embraces bold shapes. The skate shoes DC Shoes, born in California in 1994, are recognised by their thick tongue and padded upper; the Court Graffik has been their flagship model since the late nineties. The breathable sole from Geox, patented by Mario Moretti Polegato in Montebelluna, releases heat through micro-perforations lined with a membrane.
The other sales
The sales are also organised by category: football, running, lifestyle, outdoor, indoor, equestrian, on the sales page.
Tamaris, Asics, Ecco: shoes for walking all day
For long walks, cushioning takes precedence over style. Tamaris is part of the Wortmann group, founded in 1967 in Detmold, Germany, and has become the largest European manufacturer of women's shoes; its women’s sneakers combine leather, textile, and soft soles for everyday wear. The Asics GEL-Quantum features a large visible GEL cushion under the heel, stemming from a technology the brand has been developing since the 1980s, and is available in children's sizes with the Lyte. The Danish brand Ecco, founded in 1963, injects its sole directly onto the upper for a soft, durable shoe. The sales, regulated by law, are the perfect opportunity to replace a tired pair.
Frequently asked questions
Can you wear sneakers with a suit?
Yes, as long as you choose a sleek pair: smooth leather, white or black, thin sole and discreet logo. The trousers should sit just on the shoe, without breaking the line, to keep a clean silhouette.
How to clean white sneakers?
Brush the sole with an old toothbrush and a bit of diluted baking soda, then wipe the leather upper with a soapy damp cloth. Laces can be washed separately, by hand or in a mesh bag in the washing machine.
What sneakers to wear with a dress?
With a short and flowing dress, a low canvas sneaker lightens the outfit. A midi or long dress pairs better with a thick sole to balance the proportions of the silhouette.
Should I take the same size in all sneaker brands?
No, the fit varies from brand to brand: a padded skate model fits more accurately than a thin canvas one. Measuring your foot in centimeters and comparing it to each brand's guide remains the most reliable method.
How long do sales last in France?
Winter and summer sales last four weeks each, on dates set by decree for most of the territory. Discounted items must have been offered for sale for at least a month.
