The men's sneakers sale brings together branded men's trainers: retro-running Asics GEL-NYC and Gel-Quantum, adidas Spezial and VL Court, Puma Speedcat, Ecco in leather or Gore-Tex, Geox breathable, Palladium, Pantofola d'Oro, Buffalo, DC Shoes, Skechers, and Hey Dude. Pairs for the city, the office, or the weekend, chosen for their style as well as their comfort.
The right pair, at a sale price.
Two models from the selection come directly from competition. The adidas Spezial, released in 1979, was originally an indoor handball shoe: suede upper, rubber gum sole for grip on the floor. In the 1980s, English football fans adopted it in the stands, often in their club colours, laying the foundations of terrace style. The Puma Speedcat, launched in 1999, derives from automotive racing shoes: low profile, thin sole that lets you feel the pedal, rounded heel. Its city version popularised low-profile sneakers, which elongate the silhouette and slide under any outfit.
Men's sales also include:
All men's sales are gathered on the men's page.
Retro-running brings back running shoes from the 1990s and 2000s, with their layers of mesh and synthetic materials and sculpted soles. Asics, whose history begins in Kobe in 1949 and whose name takes the Latin motto anima sana in corpore sano, is one of the driving forces: the GEL-NYC draws from the brand’s early 2000s running models, and the Gel-Quantum shows off its visible gel cushioning on the side of the sole. This gel, a flagship technology of the Japanese brand, absorbs shocks at the heel. The adidas Technochaos plays in the same league, with a bulky silhouette and technical materials. These models are cleaned with a sponge, as the mesh does not handle a hard brush well.
Ecco, founded in 1963 by Karl Toosbuy in Bredebro, Denmark, works its leathers in-house; the Exostride, with a thick rolling sole, is available in a waterproof Gore-Tex version, and the more understated Street is suitable for the office. Geox, with its Aerantis and Nebula, focuses on its patented breathable sole. Pantofola d'Oro dates back to a shoemaker opened in 1886 in Ascoli Piceno; its name, golden slipper, comes from John Charles, a Juventus striker, who compared the house's football boots to slippers for their softness. The Vasto continues its tradition of refined leather, also available in a snake-effect version.
Palladium made aircraft tires in 1920 before turning to footwear after the war; its 1947 Pampa, adopted by the Foreign Legion, established its reputation for robustness, and its Travel model is inspired by the adventurous spirit in a lighter version. Buffalo asserts style with its thick soles, a nod to the fashion of the 1990s. Hey Dude, founded in 2008, built its success on the Wally, a slip-on shoe without laces, very lightweight, with a foam insole; the Wally Braided adds a braided upper. The DC Shoes Court Graffik, from skate culture, and the Skechers with air cushioning complete the options for long days on your feet.
Let the mud dry, then brush it dry with a suede brush to lift the nap and remove stains with a special eraser. A waterproofing spray applied beforehand helps limit stains; avoid soaking them.
Fit varies from brand to brand: measure your foot in centimetres at the end of the day, and refer to each brand's size guide. Low-profile models, which are narrower, sometimes require a half size up.
A mixture of warm water and Marseille soap, applied with an old toothbrush, is enough for most rubber soles. For stubborn marks, a magic eraser or a bit of baking soda works, rinsing well afterwards.
Yes, full-grain leather softens and slightly conforms to your foot after a few days of wear, unlike synthetic materials. Choose them fitted without being tight: they will gain comfort without becoming too loose.
It's a sneaker whose lining includes a Gore-Tex membrane, waterproof and breathable, that keeps your foot dry in the rain while allowing perspiration to escape. The Ecco Exostride Gore-Tex is an example, practical for winter in the city.