Faguo during Black Friday

Faguo, from Beijing to Nantes

Faguo was founded in 2009 by two business school students, Frédéric Mugnier and Nicolas Rohr, who had just returned from a university exchange in Beijing. The name of the brand means "France" in Mandarin, a nod to their stay and their ambition to produce differently. The brand initially gained recognition for its sneakers, before expanding its range to a complete wardrobe: tops, trousers, jackets, accessories, and luggage. Initially based in Paris, the company later moved its headquarters to Nantes Island. The Black Friday allows you to discover these items at reduced prices, focusing on those you'll keep for a long time.

Other top brands

The Black Friday of top brands also includes:

• adidas, sneakers and sportswear.
• Asics, running and retro sneakers.
• Schott, iconic jackets and coats.
• Helly Hansen, technical jackets.
• Birkenstock, sandals and clogs.
• Crocs, clogs and flip-flops.

All the top brands are gathered on the top brands page.

A B Corp certified mission driven company

From its inception, Faguo committed to planting a tree in France for every product sold, a reforestation program carried out in hundreds of forests. In 2020, the brand became a mission company, a status that writes social and environmental objectives into its bylaws and subjects them to oversight by a mission committee. It is also certified B Corp, a label that assesses a company's overall impact on its employees, suppliers, and the environment. Specifically, Faguo measures its carbon emissions, prioritizes recycled and organic materials, rail transport, and green electricity in its offices.

Faguo sneakers: canvas, leather, and suede

The Faguo sneakers focus on a clean design, available in low or high versions, that transcends trends. The cotton canvas, often organic, dresses the lighter models for warm days, while the leather and suede are used for the warmer pairs suited for winter. Rubber soles provide grip on the pavement, and a portion of the collections incorporates recycled materials. The canvas can be cleaned with a soft brush and soapy water, without machine washing which could weaken the adhesives; suede is brushed dry and protected with a water repellent before its first outing, to avoid marks at the first rainfall.

Clothing and luggage: the Faguo wardrobe

Beyond shoes, Faguo offers an wardrobe primarily for men: cotton shirts, sweaters, hoodies, chinos, and light jackets, in straight cuts and subdued colors that are easy to match. The luggage, backpacks, weekend bags, and pouches, follows the same understated style with durable fabrics and simple finishes. The materials align with the brand's logic: organic cotton, wool, and recycled fibers whenever possible. This cohesive wardrobe allows you to mix shoes, tops, and bags from the same committed brand, making Faguo a great gift idea for the holidays following Black Friday.

Frequently asked questions

How do Faguo shoes fit?

Faguo sneakers generally fit true to size. For a wide foot or if you’re between sizes, it’s better to take the next size up, especially on canvas, which stretches little, after comparing your foot length in centimeters with the brand's guide.

How do Faguo clothing fit?

Faguo clothing tends to have straight cuts, neither too fitted nor too loose. You compare your chest and waist measurements with the brand’s guide, and choose the next size up if you want to wear a sweater over a shirt.

Why choose sneakers made of organic cotton?

Organic cotton is grown without pesticides or synthetic fertilizers, which limits soil and water pollution. In sneakers, the canvas remains lightweight and breathable; it cleans easily but requires a water repellent to face the rain.

How to care for Faguo leather sneakers?

Dust can be removed with a soft cloth, then leather is nourished with a clear cream or that matches the upper color, a few times a year. Newspaper helps retain shape after a rainy outing, and it’s best to avoid drying them near a radiator.

How to wash a Faguo sweater made of wool or cotton?

A wool sweater should be washed by hand or on a wool cycle, in cold water, with a gentle detergent, then dried flat to avoid deformation. Cotton can handle the washing machine at thirty degrees; in both cases, avoid the tumble dryer which shrinks the stitches.