The selection adidas for Black Friday highlights the German brand with the three stripes in all its forms: Originals sneakers with the trefoil, football and running shoes, tracksuits, sweatshirts, and accessories. It's a chance to choose a gift from one of the oldest sports equipment manufacturers, for both an athlete and a fashion enthusiast.
The brand with the three stripes, on sale before the holidays.
The story of adidas begins in the family laundry room in Herzogenaurach, Bavaria, where Adolf Dassler, known as Adi, made his first sports shoes in the early 1920s. His spikes were worn by Jesse Owens, a four-time gold medalist at the Berlin Games in 1936. In 1949, Adi Dassler founded his own company and registered the three stripes, which reinforced the sides of the shoe. The brand has never left its hometown, where its headquarters still sit. The trefoil, which appeared in the early 1970s, now represents the Originals line, while sports items sport the angled stripes.
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The Originals line reissues models born on the fields. The Samba was designed in 1950 for playing football on frozen ground, featuring a rubber sole that gripped. The Superstar, released in 1969 for basketball, popularized its shell-toe rubber design, later becoming the emblem of New York hip-hop in the 1980s. The Stan Smith, a white leather tennis shoe named after the champion American, replaces the stripes with three rows of perforations. The Spezial, originally for handball, and the Gazelle, made of suede, complete these classics that are now worn in the city.
The first garment from the brand, a tracksuit made with Franz Beckenbauer, was released in 1967: its zipped jacket with three stripes on the sleeves became a classic, worn both on the fields and in the street. The sweatshirts and Essentials hoodies now feature stripes on soft fleece, and training jackets use technical fabrics that wick away sweat. A tracksuit appeals to all generations: younger ones adopt it for style, while older ones remember outfits from the 1970s and 1980s. Archive colors like navy blue, red, or green sit alongside more current shades.
To gift a pair, the safest bet is to know the foot length in centimeters, or the size written inside a previously worn adidas shoe: the brand uses a third-size grid common to its models. Slim sneakers like the Samba fit narrower than the more generous Superstar. For clothing, the details of each item specify the fit, whether tailored, classic, or relaxed; a relaxed hoodie can forgive a size mistake. Accessories, such as adjustable caps, bags, or socks, remain the go-to when no measurements are known. Ordered during Black Friday, the gift arrives well before the holidays.
For daily training, a cushioned shoe from the Supernova range or an Ultraboost protects the legs. For aiming for a time on ten kilometers or more, the lighter and more dynamic Adizero are suitable for regular runners.
The Samba, made for football, combines a smooth leather upper with a suede reinforcement at the front of the foot. The Spezial, designed in 1979 for indoor handball, is made entirely of suede and comes in more vibrant colors.
An authentic pair has an inner label with an article code that matches the box, and consistent finish: straight stitching, aligned stripes, clear logo. An unknown seller and sloppy finishes are the first warning signs.
Originals is the brand's lifestyle line, recognizable by the trefoil, which reissues archive models for daily wear. Performance items feature the three angled stripes and are designed for sports practice.
A damp cloth and mild soap are enough for the leather, and an old toothbrush cleans the rubber of the toe. Avoid the washing machine, which distorts the upper, and put paper inside the shoe so that it dries while keeping its shape.