Under Armour for the runner
The Under Armour page for women's running shoes brings together the models from the Baltimore brand for the road, from beginners to regular training: Charged foam for starting out, HOVR for everyday cushioning, and Flow sole for fast sessions. Designs made for the female foot, to be chosen according to your running volume and pace.
Shoes designed for performance, tailored to the female foot.
Under Armour, from Baltimore to running shoes
Under Armour was founded in 1996 in Baltimore by Kevin Plank, a former American football player from the University of Maryland, around a technical fabric that wicks away sweat better than cotton. The brand then expanded its offering to shoes, and later to running, where it built its range based on sole technologies: first the Charged foam, then the HOVR, introduced in 2018, and finally the Flow platform, launched in 2021 with the Flow Velociti Wind after three years of development and thousands of kilometres of testing conducted with runners.
Charged, HOVR, Flow: three soles for three types of runners
The Charged foam, both cushioning and responsive, equips entry-level models like the Charged Assert: a good choice for getting back into running or for running two or three times a week. The HOVR combines a soft foam with a mesh that envelops it and limits its compression, providing a soft and stable cushioning for regular and long outings, like in the Infinite range. The Flow sole removes the rubber layer: the foam touches the ground directly thanks to a grippy surface, which lightens the shoe and gives a more direct contact, appreciated during sprints.
Size and shape: getting the right fit for an Under Armour
The women’s models from Under Armour rest on a specific shape, narrower at the heel and slimmer at the forefoot than a men’s model. To find the right size, try the shoe on at the end of the day, with your running socks, keeping half to a centimetre of space in front of the big toe, since the foot swells during exercise. The heel should not lift when standing on your toes, and the forefoot should not be cramped. The removable insole allows, if needed, to slip in an orthotic prescribed by a podiatrist.
Other brands and families
The other brands, Asics, adidas, Mizuno, Puma, and the families road and trail, trail are brought together on the women's shoes page.
New arrivals and good deals
The new arrivals feature the latest releases, the promotions showcase discounted items, and items shipped in 24h are prepared and sent within 24 hours. The good deals, the clearance, sales, and the Black Friday have their running page.
Frequently Asked Questions
Which Under Armour to choose for a first half-marathon?
A well-cushioned and stable HOVR shoe, like those in the Infinite range, supports long training sessions and race day. The lighter Flow models are suitable for runners already accustomed to dynamic shoes.
Does a Flow sole wear out faster?
Without rubber on the sole, the Flow foam is directly exposed to the ground: it has been designed with a grippy and durable surface, but heavy use on rough asphalt wears it out faster. Alternating with a second pair prolongs its lifespan.
How to wash Under Armour running shoes?
Remove the laces and the insole, then scrub the upper with a soft brush and warm soapy water. Allow to air dry, stuffed with paper, away from a radiator: the machine and heat degrade the foam and adhesives.
How many kilometres does a Under Armour HOVR last?
Like most running shoes, a HOVR generally needs to be replaced after several hundred kilometres, depending on the runner's weight and the terrain. Unusual pains or a sole compressed on one side indicate that it’s time to replace them.
What size to choose if you’re between two sizes?
Take the larger of the two: in a shoe that’s too tight, the foot which swells during exercise rubs and toenails may bruise on descents. If the heel slips afterward, lacing in a loop through the last eyelet tightens the back of the foot.
