New Balance, the runner's balance
The New Balance running page brings together the running shoes from the Boston brand, covering everything from daily training to competition, featuring its Fresh Foam and FuelCell foams.
A fit for every foot, and multiple widths to help you find it.
Born from an orthopaedic insole
New Balance was established in 1906 in Boston under the name of New Balance Arch Support Company: it made orthopaedic insoles to relieve those who worked on their feet. This origin explains its focus on fit and comfort. The brand has retained factories in the United States and the United Kingdom, which is rare among major sports brands.
Fresh Foam and FuelCell
New Balance shoes are based on two types of foam. The Fresh Foam, soft and cushioned, is used in training models like the 1080, highly cushioned for long runs, the 880, versatile, and the 860, which adds stability for pronation runners. The FuelCell, more dynamic and lighter, is used in the Rebel, fast and versatile, and competition models with a carbon plate, like the SC Elite.
Widths, a specialty
New Balance is one of the few brands to offer multiple widths for the same model: standard, wide, and extra-wide depending on the model. This is a real benefit for runners with wide feet, who suffer in shoes that are too narrow, leading to blisters and damaged toenails. You should keep half an inch to an inch of space in front of the big toe, and replace your pair after several hundred kilometres.
The other brands
The other brands, adidas, Asics, Nike, Puma, Mizuno, Reebok, Gore, Odlo, are all listed on the brands page.
New arrivals and good deals
The new arrivals feature the latest releases, the promotions include discounted items, and 24-hour shipping means items are prepared and sent within 24 hours. The good deals, clearance, sales, and Black Friday all have their own running page.
Frequently asked questions
What is the origin of the New Balance brand?
New Balance was established in 1906 in Boston under the name of New Balance Arch Support Company: it made orthopaedic insoles to relieve those who worked on their feet. Hence its focus on fit and comfort.
Fresh Foam or FuelCell: which foam should I choose?
Fresh Foam prioritises cushioning and comfort for daily training and long runs. FuelCell, more responsive and dynamic, is meant for fast workouts and competitions when you're looking for bounce.
Why does New Balance offer multiple widths?
Drawing from its orthopaedic heritage, the brand offers many models in various widths, from narrow to very wide, denoted by letters. Someone with wide feet can find a suitable fit without having to increase the shoe size.
Do New Balance running shoes fit large or small?
They generally fit true to size. Keep an inch of space in front of your toes for running, and if you feel tightness on the sides, opt for a wider width instead of going up half a size.
Where does New Balance still manufacture shoes?
The brand has retained factories in the United States and the United Kingdom, which is rare among major sports brands. Models produced there are labelled Made in USA or Made in UK.
