Puma, the running cat

Puma, from Rudolf Dassler to marathons

Puma was born in 1948 in Herzogenaurach, Bavaria, when Rudolf Dassler started his own company after separating from his brother Adolf. Long associated with sprinting, the brand fitted Usain Bolt when he set the world records for the 100 and 200 meters in Berlin in 2009. In road running, the turning point came in 2021: the Nitro range relaunched the brand’s running line, and in the same year, American Molly Seidel won bronze in the Tokyo Olympic marathon wearing the Deviate Nitro Elite. Since then, Puma has firmly established itself at the starting lines of road races.

Nitro, Nitro Elite and PWRPLATE: the technologies

The Nitro foam is made by injecting a gas mixture based on nitrogen into the material: the cells expand, which lightens the sole and makes it more responsive than regular EVA foam. The Nitro Elite version, even lighter and more dynamic, is reserved for competition models. The PWRPLATE, a carbon fibre plate inserted in the Deviate Nitro, stiffens the sole and promotes a forward roll at sustained pace. Finally, the PUMAGRIP rubber, placed under the sole, ensures grip on wet asphalt as well as on cobblestones.

Velocity, Magnify, Deviate or ForeverRun: which pair for which use

The Velocity Nitro serves as an all-purpose shoe: cushioned enough for easy runs, lively enough for interval training, it suits the runner who only has one pair. The Magnify Nitro, thicker, prioritises comfort on long runs and heavy legs after exertion. The ForeverRun Nitro adds stability elements for strides that collapse inward. The Deviate Nitro and Fast-R Nitro Elite, with a carbon plate, target race paces, from 10 kilometres to the marathon, and are gradually introduced into training.

Choosing your Puma wisely

You first choose based on use: a versatile training shoe before a plate shoe reserved for speed. Carbon plate shoes put more strain on the calves and Achilles tendons: they should be introduced gradually. Other brands, adidas, Asics, Nike, New Balance, Mizuno, Reebok, Gore, Odlo, are all gathered on the brands page.

New arrivals and good deals

The new arrivals showcase the latest releases, the discounts feature items at reduced prices, and the items shipped within 24 hours are prepared and dispatched in 24 hours. The good deals, clearance, sales and the Black Friday all have their running page.

Frequently Asked Questions

Do Puma running shoes run large or small?

Generally, they fit true to size. As the foot swells during exertion, keep about a centimetre between your big toe and the end of the shoe; if you're between sizes, the half size up is often more comfortable.

Are women’s Puma running shoes different?

The women’s versions of the Velocity, Deviate, or Magnify use the same Nitro foam but are shaped narrower at the heel and forefoot. They start at smaller sizes and come in exclusive colourways.

Is a carbon plate shoe suitable for a beginner?

It is not necessary to start: the rigid plate puts more strain on the calves and the Achilles tendon, and its benefits are mainly seen at fast paces. It's better to begin with a versatile shoe and save the Deviate for speed sessions.

How long does Nitro foam last?

Like all running foams, it compresses over time: usually several hundred kilometres, depending on the runner's weight, the surface, and the model. A smooth outsole or cushioning that feels firmer indicates that it's time to replace them.

Which Puma should a heavy runner choose?

A heavier runner will benefit from choosing a highly cushioned and stable model, like the Magnify Nitro or the ForeverRun Nitro, rather than a lightweight competition shoe. A wide sole and thick foam better distribute the impact and last longer.